Thursday, February 26, 2015

A mysterious parcel came in the mail

Last Monday the doorbell rang and I signed for a package.  What could ever be in it?  Mitts?  Socks?  Beer?  The first G.E. Grant release since 2007?

If you picked door number four then you are correct.

All my past releases have been assembled using a cottage industry philosopy.  I made the design, printed the artwork and labels, burned the CD-R's, cut out the print outs, folded the covers, put the covers in a CD case, stuck the label on the CD, and placed the CD in the case.  All very labour intensive.
It usually cost me about $5.00 per CD.  There were mailing costs for about 40% of the CD's which increased costs to $7.00.  Then I gave them away.  I have never, ever sold a CD.  Sometimes I received a gift back (a Cd of original music, mixed tapes, live performances by artists I liked, etc).

Back in 2000 I had to cap one of my releases, "the disappearance" at 100 CD's.  It received a fair amount of radio play on CBC, positive reviews and I was getting a lot of requests for it.  Once my personal expenses exceeded $600.00 it was time to cut my losses and I moved it to the original mp3.com where it hit number 11 in its genre.  I received a polite email that in order to move into the top 10, I would need to pay a marketing fee of $9.99 USD per day.  Everyone needs to make a buck and hosting all those songs wasn't free.
For my latest, I went with a CD duplicator and I must say it was quite easy and cheap.  Here is the cost breakdown for the CD`s (all dollar amounts are in Canadian Dollars).

75 CD's with two sided color covers, ink jet printed CD's, a nice frosted jewel case............$201.00
Software to create CD-Text.....................................................................................................$30.00
Artwork through Fiverr...........................................................................................................$32.00
                                                                                                                                              _________
                                                                                                                                                 $263.00
                                                                                                                                        or $3.50 per CD.

My time was significantly reduced from the old cottage industry style and I have tax receipts so once I incorporate I can write off these losses.

Now that I have these CD`s I need to figure out a plan for them.  Do I sell, give away as promo material, horde them at home?  How do I compliment them with the digital release?

My main goal, from when I set my SMART goals was to release an E.P. (digital and CD formats) and end the six year drought.  Now that I achieved that goal, its time to develop a marketing plan to become a little less obscure.

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